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Case Studies

How switching to Celtrino’s Managed EDI solution solved support and cost issues for Savage and Whitten Wholesale

“When support deteriorated with our previous EDI provider and it took longer and longer to implement new projects, we decided to look for a new EDI partner and chose Celtrino. We have found the transition to be smooth, as the assistance and support from the Celtrino team has been second to none. I would strongly recommend Celtrino to any business that is looking for a new EDI provider

Jonathon Matthews,
Head of Information Technology,
Savage & Whitten

Customer Profile:

Savage & Whitten (t/a S&W Wholesale) is an independent wholesaler based in Newry, Co. Down, and is one of the largest independent wholesalers in Northern Ireland. As a member of the TODAYS Group, S&W Wholesale offer a range of over 6,500 product lines covering confectionery, soft drinks, grocery, non-food grocery, chilled, fresh & frozen. S&W also have an extensive range of additional products via their Central Billing partners to include all departments within the local convenience store market.

Business Challenge:

S&W approached Celtrino with three key challenges.
The first challenge was agility. Optimising their own EDI solution required real-time engagement with their provider’s on-demand support team. Previously the significant delays in engagement had affected business improvements in S&W.
The second challenge was capability. With an imminent upgrade in their ERP system to Microsoft Dynamics 365 Business Central with Sysco Software, S&W required that any new EDI Provider could not only switch over and then support the upgrade but also provide the ongoing service they expected.
The final challenge was financial. A review of overall EDI operations had determined that the previous EDI service was exorbitantly priced so any new EDI service was to be reasonably priced.


After a thorough search of the EDI provider marketplace, S&W Wholesale
chose Celtrino as their new EDI partner. Their reasons were based on the following:
(1) Celtrino had the experience of providing similar moderately priced EDI solutions to wholesale and buying groups throughout the UK and Ireland for over 30 years.
(2) Celtrino could support both Tradacoms and EDIFACT EDI formats; messages, Orders, Invoices, Credit Notes; communication protocols AS2/AS4/SFTP and do all this bilaterally
(as S&W Wholesale are both a buyer and a supplier).
(3) Celtrino could migrate all current S&W trading partners and offer superior responsive
support and backup as and when needed.

Business Benefits:

S&W successfully migrated over 100 EDI trading partner relationships from their former provider to Celtrino, benefiting as a result from Celtrino’s superior customer service and migration support. Now they no longer have to wait to consult with an EDI service engineer.
For S&W Operations and IT teams, the ease of speaking directly with a support engineer to resolve complex issues faster as opposed to receiving a ticket and waiitng in a slow support queue. As well as providing EDI support for all S&W’s trading partner relationships, Celtrino were able to assist S&W’s ERP partner Sysco Systems in integrating their new Microsoft Dynamics 365 Business Central ERP System.
Overall, by transitioning all their EDI needs to Celtrino, S&W Wholesale are now confident that at last they have a dependable EDI partner that will work with them, support them and help them to grow their business at the scale they require.

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