Case Studies
Efficiency in High-Velocity Logistics
Customer Profile:
A Multi-Billion Pound Foodservice Leader serving the UK hospitality and retail sectors.
Business Challenge:
Operating in a sector where fresh produce moves from order to delivery in as little as 10–12 hours, this client viewed EDI as mission-critical. Any system delay would immediately disrupt the supply chain.
They faced two primary hurdles:
Vendor Dependency: They needed to diversify their provider base to reduce operational risk.
Supplier Barriers: Their previous provider charged suppliers high annual fees (£300–£750), which blocked smaller partners from adopting EDI and forced manual, inefficient processing.
Solution:
Celtrino implemented a partnership model focused on Bespoke API Integration and Barrier-Free Onboarding.
Free Supplier Portal: By removing the annual fees for suppliers, the client was able to mandate EDI across their entire network, ensuring a 100% digital supply chain.
Custom Automation: Celtrino developed APIs to automate manual spreadsheet tasks, such as customer preference management.
Business Benefits:
Operational Velocity: Integration projects that previously dragged on are now consistently delivered within two-month windows.
Extreme Reliability: Since implementation, the client has “not had to raise a single formal support incident”, describing the new infrastructure as a “well-oiled machine”.
Fast UK EDI Onboarding, Fully Managed from Day One
Where others slow you down, we don’t: get expert onboarding, live support, and instant, one-to-one issue resolution.
✅ Onboard fast, no needless delays
✅ Speak to real experts, not bots, queues or dead-end tickets
✅ Clear, upfront pricing, no nasty surprises
✅ Works seamlessly with your ERP, accounting or warehouse systems
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