Case Studies
Wholesale & Retail Group: Scalling through Complexity
How switching to Celtrino’s Managed EDI solution freed up resources and built a stronger trade infrastructure
Customer Profile:
A Top UK Wholesale & Retail Group with a £2B+ turnover and 60+ nationwide locations.
Business Challenge:
Following a series of major acquisitions in the retail and liquor sectors, the client inherited a fragmented IT landscape. Their legacy EDI software, in place for 20 years, was reaching “end-of-life” and running on unsupported servers, posing a significant business risk.
Internal resources were stretched thin:
Resource Drain: A senior developer was forced to spend 80% of their time manually managing EDI flows and troubleshooting.
Knowledge Silos: Only two team members understood the legacy system, creating a single point of failure during a critical integration of 1,500+ new retail partners.
Solution:
The client required a fully managed service that could consolidate multiple platforms into a single, secure stream. Celtrino migrated hundreds of suppliers from various legacy providers into one cohesive environment.
Business Benefits:
Reclaiming Innovation: The developer’s time spent on EDI plummeted from 80% to just 30%, allowing the team to pivot from “firefighting” to strategic growth initiatives.
Zero-Complaint Operations: Celtrino built custom reporting tools that eliminated recurring disputes regarding missing orders.
Seamless Reliability: The Head of Development noted that the system now “sits in the background,” functioning so reliably that it no longer requires active management.
Fast UK EDI Onboarding, Fully Managed from Day One
Where others slow you down, we don’t: get expert onboarding, live support, and instant, one-to-one issue resolution.
✅ Onboard fast, no needless delays
✅ Speak to real experts, not bots, queues or dead-end tickets
✅ Clear, upfront pricing, no nasty surprises
✅ Works seamlessly with your ERP, accounting or warehouse systems
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